Maps Ranking & Performance

Where do you actually rank in Google Maps for the searches that matter, and how is your profile performing once people find you? Two pages, one answer.

Maps Ranking

Visibility → Maps Ranking. Pick the search term your customers type (e.g. "donut shop," "[city] roofer") and a search radius, and we check your position weekly across a grid of locations around your business. You'll see whether you're #1, #5, or off the first page — and the trend over time.

The page also includes a Competitor Analysis chart that plots nearby businesses by review count vs. rating. The top-right quadrant ("Market Leader") is where you want to be — businesses there outrank everyone else for the keyword. Click a competitor dot to see their profile.

Performance

Visibility → Performance. Pulled directly from Google: views, searches, calls placed, direction requests, and website clicks. Compare month-over-month to see what's actually working.

The most useful chart is calls vs. profile views. A widening gap (views up, calls flat) means your listing is being found but the photos, hours, or first-impression info need work. Calls climbing alongside views is healthy growth.

What to act on

• Maps rank drops or stalls. The usual fix is more recent reviews and fresh GBP posts (recency matters more than total count).
• Views up, calls flat. Refresh your GBP photos and check that your business hours, services, and attributes are accurate.
• Outranked by a competitor in the chart. Note their review count and rating — that's the target. Use Requests to close the gap.

For AI search engine visibility (ChatGPT, Perplexity, AI Overviews), see the separate AI Ranking page.